Secure Authentication Brands surveyed online buyers and sellers to examine the impact and consequences of the COVID-19 pandemic specifically targeting online shopping and subsequent returns of apparel, shoes, and accessories.
Over the past year I have seen various types of custom home removal security tags appear on merchandise pointing to the fact that retailers and fashion brands are acknowledging the growing issue of return fraud. But are they all truly secure return tags?
Shoes are a prime target for return fraud, whether being worn and returned or switched for a counterfeit and returned. Shoe sellers who are adding a 360 ID Tag to their merchandise are warding off dishonest customers before they purchase simply by adding a visible return tag.
Dresses are one of the most common items to fall victim to wear and return fraud or wardrobing. The prevailing reason being that people prefer not to be seen in the same outfit twice – particularly when posting an #OOTD on Instagram of course! The solution is to add a return tag from 360 ID Tag.
Managing online returns in the e-commerce world is essential with daily shipping of packages expected to rise 50% by 2026 to 100M. With 30% of purchases returned how are you going to deter and manage those that are fraudulent returns? Think wear and return, wardrobing, snap and send back and fake product switches.
The act of wardrobing; where shoppers buy an item, to use or wear and return for a full refund; is a form of return fraud or abuse and is on the rise for e-commerce stores. By adding a return tag to items sold online, businesses can deter this brazen consumer behavior. See how a 360 ID Tag can work for your store.
Read about how PayPal's new refund policy is impacting sellers and how a 360 ID Tag can help protect you from unscrupulous buyers engaging in return fraud.
The problem was simple to explain but there was no apparent solution. Why shouldn’t online sellers be able to protect their merchandise from return fraud just like brick-and-mortar stores have protected their merchandise from shoplifting since the 1960s?
