THE TAG BLOG
What is wardrobing?
NOVEMBER 19 2019
A SILENT FORM OF ECOMMERCE RETURN FRAUD
As an online seller I am always ecstatic to hear the “cha-ching” chime from my phone and see that I have sold a designer party or formal dress. But the return of that same pricey dress after it was worn for a night out on the town is a disheartening event; an act now known as wardrobing. Even the thought of this potentially happening can create anxious moments until the return window has passed.
Sure, if a dress that is returned shows obvious signs of wear, like tell-tale sweat stains or the unmistakable smell of smoke, we can refuse to accept it back, citing our well-written return policy. But that also means sending an awkward email to our unscrupulous buyer. So is our only choice to turn a blind eye to this or can we hope that for once our online selling platform of choice takes our side and doesn’t insist that we issue a full refund despite it being an obvious case of return fraud?
RETURN FRAUD IS GAINING RECOGNITION
We came up with creative ways to add a return tag to most merchandise. Shown here is the narrow width Compact Loop Pack - 10mm.
When the problem of return fraud adds up to $18-$24 billion, people take notice.
Thankfully, we are seeing many large retailers take a stronger stance against return fraud, which reportedly cost retailers $18-24 billion in 2018 (source: NRF’s 2018 Organized Retail Crime Survey). There is greater recognition that wardrobing, the act of using an item and then returning it for a full refund, is an industry-wide problem for internationally recognized brands and those of us selling via online ecommerce platforms out of our basement. At 360 ID Tag we are in the business of making sure that your merchandise is available for purchase by honest customers by sending a clear message to those who are dishonest and looking to engage in online shoplifting that you are not an easy target.
Photograph, list, sell and ship your item with a 360 ID Tag attached. Customers can still try the item on with the return tag attached.
WHAT OUR RETURN FRAUD TAG CUSTOMERS ARE SAYING
We are hearing from our customers that the simple measure of adding a 360 ID Tag as an anti-wear and return solution has immediately reduced the incidents of fraudulent returns, wardrobing and chargebacks and kept honest consumers, who appreciate the added security, coming back.
The 360 ID Tag can be looped through clothing, shoes, handbags and accessories to act as a visual deterrent against wear and return wardrobing and counterfeit product switches. Your customer can easily remove the tag at home with scissors or by peeling back the tamper-evident security seal after they have committed to keep the item. Because the 360 ID Tag is looped through items there will never be any damage to delicate fabrics or fine leather because there are no hard plastics or metal pins.
'Thank you for making the 360 ID Tags available, they're a brilliant solution to a pesky problem.'
Judy, an ebay seller for 20+ years
Want to talk return tags, have questions, or need some advice? Add a comment below, or send me a message at email@example.com and I’ll be happy to help you out.
CHELSEA DUHS - FOUNDER 360 ID TAG
Choose a 360 ID Tag Pack to suit your business
We offer 4 different 360 ID Tag packs with varying combinations of return tag material and tamper-evident security seals; or you can build your own combination. Have a look at the 360 ID Tag products and choose the return fraud solution that suits the types of products that you sell online.
Secure Authentication Brands surveyed online buyers and sellers to examine the impact and consequences of the COVID-19 pandemic specifically targeting online shopping and subsequent returns of apparel, shoes, and accessories.Read more
Over the past year I have seen various types of custom home removal security tags appear on merchandise pointing to the fact that retailers and fashion brands are acknowledging the growing issue of return fraud. But are they all truly secure return tags?Read more
Shoes are a prime target for return fraud, whether being worn and returned or switched for a counterfeit and returned. Shoe sellers who are adding a 360 ID Tag to their merchandise are warding off dishonest customers before they purchase simply by adding a visible return tag.Read more