We created the 360 ID Tag to give e-commerce a
way to protect merchandise from return abuse
At 360 ID Tag, we believe all sellers deserve a fair trading environment
Returns fraud prevention and creating a fair-trading environment for sellers and buyers were the driving force behind the tamper-evident 360 ID Tag.
The anti-returns fraud tag is a loss prevention tool for businesses fighting against brazen consumer behaviors like use or wear and return, wardrobing, online shoplifting, and counterfeit product switching.
The problem was simple to explain, but there was no apparent solution. Why shouldn't online sellers be able to protect their merchandise from return fraud or abuse just like brick-and-mortar stores have protected their merchandise from shoplifting since the 1960s? What options did we all have to combat the rising trend of wear and return fraud or wardrobing?
In 2010 I was a stay at home Mom with two children under 2 and had started an ebay business to help maintain some sanity in the chaos of motherhood. As my sales figures began to rise, I became bolder in the value of the merchandise I sold. $5-$10 profit per sale soon evolved into $100 or more for some items. And then came the designer dresses, sunglasses, shoes, and handbags that could turn a more handsome profit.
One dress caused me great concern because of the unknown risk that would come when it sold. I had listed for sale a yellow and green tropical print, silk Emilio Pucci gown that had graced the runway in 2009 – it originally retailed for a staggering $7,595, and Michelle Ye wore the same gown on the red carpet at Cannes for the screening of the film 'Vengeance'! What if the person who bought it wore it to their special event, tags tucked in out of sight, and returned it? Would I have any case to argue because I would have no proof? In this scenario, the cost was high as the dress would have lost most of its value if it returned with signs of wear. Read more about the return fraud tag inspiration dress here.
I started reading about other online sellers' experiences and the risks that come with the internet's anonymity. Worse was the all too often repeated scenario where the selling platform had sided with the buyer leaving the seller out of pocket.
The simple truth was that I couldn't find an anti-return fraud solution.
So, I developed an anti-wear and return security tag accessible for all sellers - the 360 ID Tag.
By working with two businesses, global leaders in their respective fields of detection technologies, and specialty textiles, we could perfect my return fraud prevention concept and bring it to life.
We believe all sellers, from those operating out of their basements to well-established organizations and all those in-between, should have access to a fair trading environment, which has seemingly become muddied in the anonymity of the internet. Selling online has become a way of life for so many. It shouldn't be tainted by buyers who are taking advantage of generous return policies, opening cases, or chargebacks without cause or feel entitled to wear and return clothing, shoes, and accessories.
We also believe that buyers have the right to return merchandise and the 360 ID Tag allows them to do so with predictability if they leave the return tag attached. See how the 360 ID Tag works.
It's a simple, easy to use return fraud prevention tag that's visible on purpose.
My educational background includes a Bachelor of Commerce with Majors in Marketing and Management from the University of Tasmania in Australia. My work experience as a Marketing Professional and Analyst came in hotels, resorts, and urban property development.
Chelsea Duhs - Founder, 360 ID Tag
What options did we all have to combat the rising trend of wear and return fraud or wardrobing?