Unscrupulous buyers who engage in wardrobing return fraud are known to seek out tags that are easy to remove and replace without any tamper-evidence. Designers hang tags are easy targets and are exposing those brands to unnecessary risks of return fraud.
The act of wardrobing; where shoppers buy an item, to use or wear and return for a full refund; is a form of return fraud or abuse and is on the rise for e-commerce stores. By adding a return tag to items sold online, businesses can deter this brazen consumer behavior. See how a 360 ID Tag can work for your store.
Over the past year I have seen various types of custom home removal security tags appear on merchandise pointing to the fact that retailers and fashion brands are acknowledging the growing issue of return fraud. But are they all truly secure return tags?
Dresses are one of the most common items to fall victim to wear and return fraud or wardrobing. The prevailing reason being that people prefer not to be seen in the same outfit twice – particularly when posting an #OOTD on Instagram of course! The solution is to add a return tag from 360 ID Tag.
Managing online returns in the e-commerce world is essential with daily shipping of packages expected to rise 50% by 2026 to 100M. With 30% of purchases returned how are you going to deter and manage those that are fraudulent returns? Think wear and return, wardrobing, snap and send back and fake product switches.
The problem was simple to explain but there was no apparent solution. Why shouldn’t online sellers be able to protect their merchandise from return fraud just like brick-and-mortar stores have protected their merchandise from shoplifting since the 1960s?
