A surge in online sales this year, mainly due to the global COVID-19 pandemic, could mean a corresponding surge of returns in the new year. Businesses using the 360 ID Tag can expect less anxiety with the influx of January 2021 returns, making for a predictable and smoother returns process for merchants and consumers.
Returns are an inevitable part of e-commerce, and allowing easy returns is extremely important to consumers. On the other hand, when returns are fraudulent, it becomes vital to employ loss prevention measures adapted to the needs of e-commerce.
Secure Authentication Brands surveyed online buyers and sellers to examine the impact and consequences of the COVID-19 pandemic specifically targeting online shopping and subsequent returns of apparel, shoes, and accessories.
Over the past year I have seen various types of custom home removal security tags appear on merchandise pointing to the fact that retailers and fashion brands are acknowledging the growing issue of return fraud. But are they all truly secure return tags?
Shoes are a prime target for return fraud, whether being worn and returned or switched for a counterfeit and returned. Shoe sellers who are adding a 360 ID Tag to their merchandise are warding off dishonest customers before they purchase simply by adding a visible return tag.
