Secure Authentication Brands surveyed online buyers and sellers to examine the impact and consequences of the COVID-19 pandemic specifically targeting online shopping and subsequent returns of apparel, shoes, and accessories.
Over the past year I have seen various types of custom home removal security tags appear on merchandise pointing to the fact that retailers and fashion brands are acknowledging the growing issue of return fraud. But are they all truly secure return tags?
Shoes are a prime target for return fraud, whether being worn and returned or switched for a counterfeit and returned. Shoe sellers who are adding a 360 ID Tag to their merchandise are warding off dishonest customers before they purchase simply by adding a visible return tag.