THE TAG BLOG
The Return Fraud Tag 'Inspiration' Dress
AUGUST 22 2019
is online shoplifting real?
The problem was simple to explain but there was no apparent solution. Why shouldn’t online sellers be able to protect their merchandise from return fraud just like brick-and-mortar stores have protected their merchandise from shoplifting since the 1960s?
In 2010 I was a stay at home Mom with 2 children under 2 and had started an ebay business to help maintain some sanity in the chaos of motherhood! As my sales figures began to rise, I became bolder in the value of the merchandise that I sold. Making $5-$10 profit per sale soon evolved into $100 or more for some items. And then came the designer dresses, sunglasses, shoes and handbags that could turn a more handsome profit again.
The dress that inspired the 360 id tag
My ebay photos from 2014 showing the Emilio Pucci dress that started the return tag journey
I couldn't afford the risk of having this dress worn and returned
There was one dress that caused me great concern because of the unknown risk that would come when it sold. I had listed for sale a yellow and green tropical print, silk Emilio Pucci gown that had graced the runway in 2009 – it originally retailed for a staggering $7,595 and Michelle Ye wore the same gown on the red carpet at Cannes for the screening of the film 'Vengeance'! What if the person who bought it wore it to their special event, tags tucked in out of sight, and returned it? Would I have any case to argue because I would have no proof? The cost to me in this scenario was high as the dress would have lost most of its value if it came back with signs of wear.
Other designer merchandise from my ebay store which had a high risk of wear and return. Photo credits Emilio Pucci
Who is on the side of the online seller?
I started reading about the experiences of other online sellers and the risks that come with the anonymity of the internet. Worse was the all too often repeated scenario where the selling platform had sided with the buyer leaving the seller out of pocket. What options did we all have?
The simple truth was I couldn’t find an anti-return fraud solution.
So, I developed an anti-wear and return security tag accessible for all sellers - the 360 ID Tag. By working with two businesses, who are global leaders in their respective fields of detection technologies and specialty textiles, we’re able to perfect my return fraud prevention tag concept and bring it to life.
We believe that all sellers, from those operating out of their basements to well-established organizations and all those in-between, should have access to a fair-trading environment which has seemingly become muddied in the anonymity of the internet. Selling online has become a way of life for so many and it shouldn’t be tainted by buyers who are taking advantage of generous return policies or opening cases or chargebacks without just cause.
We also believe that buyers have the right to return merchandise and the 360 ID Tag allows them to do so with predictability if they leave the return tag attached.
It’s a simple, easy to use return fraud prevention tag that’s visible on purpose.
WRITTEN BY CHELSEA DUHS
Choose a 360 ID Tag Pack to suit your business
We offer 4 different 360 ID Tag packs with varying combinations of return tag material and tamper-evident security seals; or you can build your own combination. Have a look at the 360 ID Tag products and choose one that suits the types of products that you sell online.
Managing online returns in the e-commerce world is essential with daily shipping of packages expected to rise 50% by 2026 to 100M. With 30% of purchases returned how are you going to deter and manage those that are fraudulent returns? Think wear and return, wardrobing, snap and send back and fake product switches.Read more
The act of wardrobing; where shoppers buy an item, to use or wear and return for a full refund; is a form of return fraud or abuse and is on the rise, particularly for e-commerce stores. By adding a return tag to items sold online, businesses can deter this brazen consumer behavior. See how a 360 ID Tag can work for your store.Read more