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Dresses - a common target for wardrobing return fraud

JULY 21 2020

STOP WEAR AND RETURN, WARDROBING, #OOTD SNAP AND SEND BACK

When it comes to selling online, inventory management is critical. From manufacturing right through to shipping out an order we have a checklist to follow. The predictable cycle is disrupted however when a whole order or part of an order is returned. We all know this is an inevitable part of ecommerce, but returns, particularly those that are fraudulent returns, can be challenging for business.

The social pressures of not being seen in the same outfit twice are real

Return tag prevent wear and return wardrobing 360 ID Tag

Preventing items sold online going out for a night on the town and being returned. Shown here is the Classic Loop Pack - 360 ID Tag.

RETURN FRAUD TARGETS

Dresses are one of the most common items to fall victim to wear and return fraud or wardrobing. The prevailing reason being that people prefer not to be seen in the same outfit twice – particularly when posting an #OOTD on Instagram of course!

While it is no secret that social pressures play a part in this phenomenon, it leaves those of us with online stores raising questions about the ethical nature of this increasing common consumer behavior

These practices have become so prevalent they now have their own hashtags #snapandsendback #wearandreturn #wardrobing and have caught the eye of companies like ASOS who are tracking social media accounts and banning serial returners.

Supporting their move are numbers tallied through the National Retail Federation and analyzed by Appriss Retail. Staggeringly of the '$369 billion in returned merchandise in the past year in the U.S., $18 billion to $24 billion of that sum were fraudulent returns'.

There is a way to make the ecommerce return cycle work for both the seller and the consumer who prefers to try an item on before they commit to keeping it. And this way works for both new and preowned merchandise or apparel without inconveniencing the buyer with harsh return policies.

But first, let’s touch on the problem of fraudulent returns that retailers and online sellers are facing.

WHAT IS WARDROBING?

Wardrobing is defined by Wikipedia as a ‘form of return fraud where an item is purchased, used, and then returned to the store for a refund. It is most often done with expensive clothing - hence the name - but the practice is also common with tools, electronics, and even computers.’

As other observers have done, at 360 ID Tag we take that definition one step further and define wardrobing as a form of shoplifting whether done online or at a bricks and mortar store

Serial returners have become so confident in their ability to return most of what they buy without question that for them wardrobing becomes a habit that’s hard to break. The high cost to retailers and online sellers comes in the form of lost resale value and the operational costs of dealing with fraudulent returns.

Dresses have long been a target for wardrobing, particularly special occasion or formal dresses for Proms, weddings, parties, and Instagram posts. Let’s take a look at some dresses and how we can add return fraud protection to them to prevent instances of wear and return or wardrobing.

4 WAYS TO ADD A RETURN TAG TO A DRESS

The goal here is to add a return tag to a dress so that it can still be tried on for fit and size just not worn out, because a highly visible 360 ID Tag is no fashion accessory!

Strapless Dress

Dress clothing return tag prevent wear and return wardrobing 360 ID Tag

There is only one way to add a return tag to a strapless dress and that is by running the return tag material the length of the dress on the inside and outside and sealing the 2 ends together with a tamper-evident security seal.

Depending on the length of the dress – mini to maxi – approximately 6’ to 10’ of return tag material will be used to create the loop through the dress.

The only type of strapless dress that requires a different strategy for looping the return tag would be one with a full-length zipper.

In this instance try running the return tag through the inner label or care instruction tag to secure it to the dress.

For designer or high value dresses we have 360 ID Tag users who will run the return tag through the dress in this manner regardless if there are straps or not just to ensure maximum visibility.

If you sell a lot of strapless dresses, the best 360 ID Tag product is the Extended Loop Pack - 22mm.

It comes with 2 rolls of return tag material (328' / 100m) and 45 tamper-evident security seals.

Costing an average of just 98 cents per item tagged, this is a popular return fraud solution for dress sellers.

Dresses with Straps or Sleeveless Dresses

Dress clothing return tag prevent wear and return wardrobing 360 ID Tag

These types of dresses can also have the return tag added as described above, however the other option is to loop 4”-6” of 360 ID Tag around one of the straps, the exact length will depend on the width of the strap.

This short loop method is not suitable for straps that are adjustable or removable though as the return tag will just slide off!

If you sell a lot of dresses like this or items that only require a short length of return tag, the best 360 ID Tag product is the Compact Loop Pack - 22mm.

The pack comes with 1 roll of return tag material (164' / 50m) and 180 tamper-evident security seals.

At a mere 24 cents per item tagged, this return fraud solution is one to use time and time again.

Alternative for Dresses with Straps or Sleeveless Dresses

Dress clothing return tag prevent wear and return wardrobing 360 ID Tag

An alternative method for adding the anti-wardrobing return tag to these style of dresses is to loop the tag material through the underarm to the hem and back.

It’s out of the way and the customer is not impeded from trying the dress on for size.

If you sell a lot of dresses like this or items like skirts and jackets, the best 360 ID Tag product is the Classic Loop Pack - 22mm.

The pack comes with 1 roll of return tag material (164' / 50m) and 45 tamper-evident security seals.

Costing an average of just 64 cents per item tagged, this is a popular return fraud solution for sellers with a variety of merchandise.

Short and Long Sleeve Dresses

Dress clothing return tag prevent wear and return wardrobing 360 ID Tag

Once again you have the option of adding the return tag to a dress with sleeves just as you would a strapless dress by forming a loop through the length of the dress.

An alternative method here is to loop the return tag material through the sleeve of the dress from the collar to the end of the sleeve. The length of 360 ID Tag used here will depend on the length of the sleeve and, as above, the ends will be secured with a tamper-evident security seal.

If you sell a lot of dresses that can have the return tag looped through the sleeve or items like skirts and jackets, the best 360 ID Tag product is once again the Classic Loop Pack - 22mm.

The pack comes with 1 roll of return tag material (164' / 50m) and 45 tamper-evident security seals.

Again, at just 64 cents per item to add a return fraud tag the question is why wouldn't you?

RETURN TAGS IN THE 21st CENTURY

With the rise of ecommerce in the 21st Century and the impact the COVID-19 pandemic has had on consumer shopping habits, people are naturally turning to online shopping. Historically though, merchandise sold online does not have the added protection of a security tag as we are use to in bricks and mortar stores. There is no high pitched, annoying beeping when a consumer walks out their front door in an outfit they intend to online shoplift by wearing and returning.

But there is the 360 ID Tag stopping the chance of wardrobing occurring because once the consumer cuts the tag or peels back the tamper-evident security seal your return policy becomes invalid

The 360 ID Tag was created to solve this crisis for all ecommerce businesses ranging from internationally recognized brands to those of us selling merchandise out of our basements and everyone in-between. We also have the option of custom printing the return tag material with your own logo and return policy for large orders.

Want to talk return tags, have questions, or need some advice? Add a comment below, or send me a message at info@360idtag.com and I’ll be happy to help you out.

CHELSEA DUHS - FOUNDER 360 ID TAG

Choose a 360 ID Tag Pack to suit your business

We offer 4 different 360 ID Tag packs with varying combinations of return tag material and tamper-evident security seals; or you can build your own combination. Have a look at the 360 ID Tag products and choose the return fraud solution that suits the types of products that you sell online.

Classic Loop 45 Pack - 22mm - 360 ID Tag
Classic Loop 45 Pack - 22mm - 360 ID Tag
Classic Loop 45 Pack - 22mm - 360 ID Tag
Clothing dress wardrobing return tag 360 ID Tag
Classic Loop 45 Pack - 22mm - 360 ID Tag
Anti Wear and Return Tag Jeans 360 ID Tag

Classic Loop 45 Pack - 22mm

$28.95
Compact Loop 200 Pack - 10mm - 360 ID Tag
Compact Loop 200 Pack - 10mm - 360 ID Tag
Compact Loop Pack 10mm Accessories 360 ID Tag
Compact Loop Pack 10mm Tamper Evident 360 ID Tag
Jewelry Return Fraud Prevention Tag 360 ID Tag
Jewelry Prevent Wear and Return Fraud 360 ID Tag
Return Tag Accessories Shoes Jewelry 360 ID Tag
Compact Loop Pack 10mm Tamper Evident Void 360 ID Tag

Compact Loop 200 Pack - 10mm

$43.95
Compact Loop 180 Pack - 22mm - 360 ID Tag
Compact Loop 180 Pack - 22mm - 360 ID Tag
Compact Loop 180 Pack - 22mm - 360 ID Tag
Compact Loop 180 Pack - 22mm - 360 ID Tag
Compact Loop 180 Pack - 22mm - 360 ID Tag

Compact Loop 180 Pack - 22mm

$43.95
Extended Loop 45 Pack - 22mm - 360 ID Tag
Extended Loop 45 Pack - 22mm - 360 ID Tag
Extended Loop 45 Pack - 22mm - 360 ID Tag
Extended Loop 45 Pack - 22mm - 360 ID Tag
Extended Loop 45 Pack - 22mm - 360 ID Tag

Extended Loop 45 Pack - 22mm

$43.95

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