THE TAG BLOG
Shoes are targets of return fraud & fake product switches
AUGUST 10 2020
PROTECT ECOMMERCE SHOE SALES WITH A RETURN TAG
This past weekend approximately $89M worth of shoes were sold online in the US alone. For the ecommerce stores and sellers supplying this market, we can guess that they were kept pretty busy. Embracing an annual average industry growth rate of 8.1% over the last 5 years, this $15BN/year industry is booming. Why is this so fascinating? Because with ecommerce return rates of shoes and apparel running at 30% (as opposed to 10% at bricks-and-mortar stores) that equates to $13.3M worth of shoes being returned every day.
Ecommerce return rates for shoes and apparel are 30%
Preventing items sold online from being worn and returned. Shown here is the Compact Loop Pack - 10mm.
SHOES ARE RETURN FRAUD TARGETS
So, what’s the big deal?
Firstly, there’s the environmental impact of returns, mainly from carbon emissions.
Secondly there’s the risk of exposure to return fraud in the form of either counterfeit product substitutions or wardrobing; the practice of purchasing an item with the intention of wearing or using and then returning it for a refund. It is a form of online shoplifting where the consumer feels emboldened because they only have to tick a box on a return form and not speak to a sales associate in person.
And thirdly, there is the high cost to ecommerce retailers and online sellers of lost resale value and the operational costs of dealing with fraudulent returns.
In an industry known for fakes and factoring in a growing trend of items being fraudulently returned by dishonest consumers, shoes are a prime target
Yet, knowing the threat of this brazen customer behavior, manufacturers aren’t progressive in measures used to combat return fraud. The industry has fortunately seen some brands take steps to protect their merchandise, one excellent example being Off-White’s deliberately displayed red 'Zip Tie'.
Now, in reality not every manufacturer is going to go down this path. So, at 360 ID Tag we took our concept of adding a return tag to clothing and made a thinner tag and tamper-evident security seal especially for shoes, jewelry and other small accessories.
Our return fraud tags are no fashion accessory worthy of display, and don’t impede the customer from trying on the item for fit while at home
So back to acts of return fraud or wardrobing and what an ecommerce business or online seller can do to protect their merchandise without offending customers with restrictive return policies. Let’s look at common shoe styles and see how a 360 ID Tag can be attached to prevent instances of product substitutions, wear and return or wardrobing.
4 WAYS TO ADD A RETURN TAG TO SHOES
The goal here is to add a return tag to shoes so that they can still be tried on for fit and size just not worn out or switched, because a highly visible 360 ID Tag isn’t something people want to show off to their friends!
There is only one way to add a return tag to sneakers and that is through the eyelets whatever their shape may be. As laces can be unthreaded, there is no protection given to sneakers with a return tag only looped around the laces, but the 360 ID Tag must be attached to the shoe itself.
Just take 2”-4” of tag material and push it through the eyelet, a fine pointy tipped implement can be helpful here, and secure both ends with a tamper-evident security seal.
For designer or high value shoes we have 360 ID Tag users who will loop the return tag through both shoes, but in most cases just tagging one shoe will suffice.
If you sell a lot of sneakers, the best 360 ID Tag product is the Compact Loop Pack - 10mm.
It comes with 1 roll of return tag material (164' / 50m) and 200 tamper-evident security seals.
Costing an average of just 22 cents per item tagged, this is a popular return fraud solution for sneaker sellers.
Shoes with straps
For these types of shoes loop 2”-4” of 360 ID Tag around one of the straps, the exact length will depend on the width of the strap.
Just make sure the strap you choose is not open at one end otherwise the return tag will just slide off!
If you sell a lot of shoes like this or items that only require a short length of tag, the best 360 ID Tag product again is the Compact Loop Pack - 10mm.
The pack comes with 1 roll of return tag material (164' / 50m) and 200 tamper-evident security seals.
At a mere 22 cents per item tagged, this return fraud solution is one to use time and time again.
Buckle Closure Shoes
Depending on the size of the buckle you can add either a 22mm or 10mm wide 360 ID Tag through the buckle. Once again you will only need a short length of return tag material to create a loop and as above, the ends will be secured with a tamper-evident security seal.
If you sell a lot of shoes like this or those with straps, the best 360 ID Tag product is the Compact Loop Pack - 10mm.
As shown, shoes with large buckles can also take a 22mm wide 360 ID Tag, look for the Compact Loop Pack - 22mm.
Both packs come with 1 roll of return tag material (164' / 50m) and either 200 (10mm) or 180 (22mm) tamper-evident security seals.
Costing an average of just 22-24 cents per item tagged, these are a popular return fraud solution for sellers with a variety of merchandise requiring short lengths.
Peep Toe Shoes
Even when you thread the 360 ID Tag through the peep toe and around the shoe it can still be tried on for fit. The length of return tag material used will depend on the depth of the shoe.
Both packs come with 1 roll of return tag material (164' / 50m) and either 180 or 200 tamper-evident security seals as above.
Again, at just 22-24 cents per item to add a return fraud tag the question is why wouldn't you?
WHAT ABOUT FRAUDULENT RETURNS OF PREOWNED SHOES?
It is not only new shoes that can benefit from a anti-return fraud tag.
With existing signs of wear, preowned shoes are more vulnerable to return fraud
On ebay alone there are 652,000 pairs of preloved women’s shoes listed for sale and 5,000 over on Poshmark. On ebay Top Rated Plus Sellers are forced to offer 30 day or longer free return periods to maintain their status. This is definitely a long enough window for a buyer to receive a pair of preowned shoes, wear them to a party or special event for example and send them back to the seller who would have no proof as to whether the shoes were worn or not if the soles are already scuffed. A classic case of wear and return or wardrobing return fraud.
Prevent preowned shoes from being worn and returned. Shown here is the Compact Loop Pack - 10mm.
ADD SOME WEIGHT TO YOUR RETURN POLICY
Now, it is true that not all buyers have bad intentions, but if we as sellers were able to protect ourselves from those that are online shoplifting, why wouldn’t we? Just mentioning the presence of the return tag in your listings will be a major deterrent to a buyer looking to engage in wear and return fraud or wardrobing; which just leaves you dealing with the honest buyers who probably have never heard of this phenomenon!
A 360 ID Tag user who sells on Amazon commented that using the return tag added additional weight to her existing return policy without having to force buyers into accepting tighter restrictions
A long-term 360 ID Tag user Christopher commented: ‘I saw this and thought ‘why the heck didn't someone come up with this years ago? Just brilliant!!’ It is so easy to use. I have purchased in both sizes. I find even just wrapping around a sleeve is great. I make custom theatrical, renaissance, OC, LARP, Cosplay, Wedding garb specifically designed and patterned for individuals DungeonDudsNJewels. So returns just simply aren't something you want and ‘tag tucking’ is a sad fact of internet sales. I normally have less than 1% returns annually. So this for me is just a peace of mind thing. I highly recommend this product. It also ships fast. Works exactly as described. Just brilliant!”
The 360 ID Tag was created to solve this growing ecommerce phenomenon and is being used by independent boutiques to home based businesses selling merchandise out of their basements and those in-between. We also have the option of custom printing the return tag material with your own logo and return policy for large orders.
Want to talk return tags, have questions, or need some advice? Add a comment below, or send me a message at email@example.com and I’ll be happy to help you out.
CHELSEA DUHS - FOUNDER 360 ID TAG
Choose a 360 ID Tag Pack to suit your business
We offer 4 different 360 ID Tag packs with varying combinations of return tag material and tamper-evident security seals; or you can build your own combination. Have a look at the 360 ID Tag products and choose the return fraud solution that suits the types of products that you sell online.
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