Managing returns just became more important than ever
When PayPal first announced a policy change in April 2019, whereby sellers would not be refunded their transaction fees in the case of a return, online forums lit up with outraged sellers. Initially it seemed that PayPal was reversing this highly unpopular change, but on October 11 the new refund policy went into effect. Sellers accepting PayPal are out the 2.9% plus 30-cent fee on their sale even if a full refund is later given to the customer.
PayPal sent out the following policy update:
'We're changing how we treat refunds. If you refund (partially or fully) a transaction to a buyer or a donation to a donor, there are no fees to make the refund, but the fees you originally paid as the seller will not be returned to you.'
For example, the sale of a $1,000 dress would cost the seller $29.30 in PayPal fees. In the case of a full refund to the buyer prior to October 11 the seller would be returned $29.00; a return today would result in zero dollars returned to the seller. Reselling the same dress would incur fees a second time, cutting into already slim margins.
On forums sellers are debating the need to reassess their return policies as this unexpected fee hike just made accepting returns more expensive. Unfortunately, there will always be instances of buyers returning items for various reasons, but what if the mere presence of a 360 ID Tag had the effect of deterring a dishonest buyer from engaging in brazen acts of return fraud like wear and return, 'wardrobing', or counterfeit product switches? Current 360 ID Tag users are reporting lower rates of returns and as a bonus they have been able to successfully identify customers who are serial returners. For those businesses accepting PayPal this is a welcomed benefit.
Typically costing less than 50-cents per item, the 360 ID Tag solution is well worth the investment, protecting you from unscrupulous buyers and unreasonable merchant fees.
Let us know how your business has been impacted by this policy change.